WEN03 Paper 3 Section A
MASTERCRAFT: The Ultimate Checklist for Crafting Language
Before writing, ask yourself:
M – Mode
What genre am I creating?
- Speech
- Blog
- Newspaper article
- Presentation
- Video script
- Feature article
Success looks like:
My writing sounds authentic to the genre.
I use appropriate conventions.
I understand whether my audience will read, watch or listen.
A – Audience
Who am I writing for?
Consider:
- Age
- Interests
- Prior knowledge
- Expectations
Success looks like:
My language is appropriate for my target audience.
I engage my readers or listeners throughout.
My examples and references are relevant to them.
S – Shaped from Source Material
Am I transforming the source material?
Remember:
Band 5 candidates do not copy.
Band 5 candidates adapt.
Success looks like:
I have selected the most useful information.
I have reshaped information into my own voice.
I have combined source material with original ideas.
I avoid direct lifting.
T – Tone
What attitude should my writing convey?
Examples:
- Informative
- Persuasive
- Professional
- Enthusiastic
- Humorous
- Reflective
Success looks like:
My tone is consistent throughout.
My tone suits my audience and purpose.
My tone reflects my chosen persona.
E – Expression
How am I making my writing engaging?
Consider:
- Vocabulary choices
- Imagery
- Anecdotes
- Sentence variety
- Emotive language
Success looks like:
My writing is original and memorable.
My vocabulary is purposeful.
My expression creates impact.
R – Relationship Building
How am I connecting with my audience?
Consider:
- Direct address
- Inclusive pronouns
- Shared experiences
- Questions
- Personal anecdotes
Success looks like:
The audience feels involved.
The audience understands why the topic matters.
The relationship feels authentic.
C – Clarity and Cohesion
Can my audience easily follow my ideas?
Consider:
- Paragraph structure
- Topic sentences
- Sequencing
- Discourse markers
Success looks like:
Ideas flow logically.
My structure supports my purpose.
The writing is easy to follow.
R – Rhetorical Awareness
How am I influencing my audience?
Consider:
- Rhetorical questions
- Repetition
- Rule of three
- Contrast
- Anecdotes
- Statistics
Success looks like:
My techniques are purposeful.
I shape audience responses.
My choices support my purpose.
A – Accuracy
Have I demonstrated technical control?
Check:
- Spelling
- Punctuation
- Grammar
- Paragraphing
Success looks like:
Errors do not distract the reader.
My writing is polished and professional.
F – Field and Function
What is my subject matter and what am I trying to achieve?
Field:
What am I talking about?
Function:
Why am I communicating?
Examples:
Field: Photography
Function: Inform
Field: Music Therapy
Function: Persuade
Field: Urban Trees
Function: Educate
Success looks like:
My language reflects the topic.
Every section contributes to my overall purpose.
T – Theories
What linguistic concepts am I preparing to discuss in Section B?
As you write, make deliberate choices you can later analyse.
Consider:
- Register
- Discourse
- Genre conventions
- Audience positioning
- Representation
- Mode
- Pragmatics
Success looks like:
I can explain why I made each choice.
I can evaluate effects on my audience.
I have evidence ready for my commentary.
MASTERCRAFT Band 5 Checklist
Before submitting, I can say:
My genre is convincing.
My audience is clear.
My source material has been transformed.
My tone is controlled.
My expression is engaging.
I build a relationship with my audience.
My writing is cohesive.
My rhetorical choices are purposeful.
My writing is accurate.
My field and function are sustained.
I can explain my decisions in Section B.
If all eleven boxes are ticked, you are writing like a linguist and crafting like a professional writer.
Awaken English 